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Discovery Spotlight

When we set out to survey the SupplySide community in Summer of 2020, our goal was to find out what ‘value gaps’ existed between traditional in-person events and current available digital resources such as SupplySide Network 365.  A keyword that continued to resonate within responses was ‘discovery’.   

While we live in a world of abundant information, one element that our audience noted they missed from in-person events was the serendipity of stumbling on an ingredient, service provider, or contact while browsing a show floor.  While we can’t create a 1:1 digital experience, we wanted to structure a sponsorship opportunity around this core need. 

The SupplySide 365 Discovery Spotlight program is designed to actively promote companies, products & services, and to catch the eye of health & nutrition professionals in need of these products & services for their next project.  

Each participating company must have a SupplySide Network 365 company page and a minimum of one individual membership to participate. Details on how to complete your company page to be provided. 

  • Your choice of one (1) email from a weekly email series to a minimum of 30k SupplySide audience members. Sponsor to select the send date from a pre-determined scheduled (to be provided). Each email send is limited to four (4) participating companies.
    • SupplySide audience includes engaged & active members from food, beverage and supplement industries with job functions of executive leadership, marketing, purchasing, research & development and innovation
    • Company spotlight includes:
      • Company logo
      • Headline/title and 75-word description
        • The SupplySide team suggests aligning your focus with your company, people, sustainability, product/ingredient, service, industry partnership, diversity & inclusion, etc. 
      • Hyperlink to your company page within SupplySide Network 365
    • During each week of the series, the four (4) participating companies will be featured in a discovery spotlight tour hosted by Jon Benninger, VP Health & Nutrition, SupplySide on SupplySide Network 365, which will be promoted in the weekly email campaign 
  • All participating companies will pop-to-the-top of the Companies page and be included on the Sponsors page
  • The SupplySide team will re-share up to two (2) of your social media posts regarding your SupplySide Network 365 company page and/or participating in the Discovery Spotlight program. Be sure to tag @SupplySide Network 365 in your post! 
  • Sponsor will receive the list of members who viewed their company page
    • All leads that have given consent for 3rd party share per Informa data privacy policies will be provided weekly over the duration of the program (April 15-June 15)
      • Sponsorship program must be paid in full before lead delivery will begin

$3,000 by March 31
$4,000 by April 15

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